WHAT IS VARIABLE DATA PRINTING?
Variable Data turns your database into meaningful communication.
Variable Data Printing is a form of digital printing where each printed page can have changing elements like names, addresses, images and colours.
Historically, businesses have mostly utilised variable data printing to change the names and addresses on bulk mail-outs. While this is a good use of variable data, there are so many more direct marketing opportunities available, so long as you have the data to begin with.
Benefits of using Variable Data
Personalisation
The goal is to grab your customer's attention. Without your customer's name at least at the top of the page, they are unlikely to bother reading your mail any further.
Relevance
Different demographics have different interests - no surprises there, right? Make sure that the printed material you send out is relevant to your customers.
Targeting
If you know when your customers are having a birthday or that they have moved addresses, you can send out mail which specifically offers a discount at their new local store.
Efficiency
Instead of having multiple templates for your various customer segments, use just one template with variable fields to capture all segments in one print run.
How it works
Step One
Determine which fields of your design will be variable. We use [square brackets] to indicate which fields are variable and the data that will be dropped there.
Step Two
Create a spreadsheet with key data that will be relevant to variable fields on your design.
Step Three
Provide us with your designs and spreadsheet data. Decide on the placement of any other variables like images.
Step Four
Let our high-speed digital presses take care of the rest. Since everything is printed digitally, all of your variations will be finished in just one run.
Getting started only requires your design
To start using variable data, all we need is a design file showing what the output should be and some details around how you would like to segment your data. If you use a creative studio already, that’s perfect. Alternatively, our design team can help you create a variable template from the ground up.
Get Started
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings and more.